Amalia Ulman (born 1989) is an Argentinian artist who has been described as the first social network-based artist to enter top institutional galleries. Her work took the art world by storm, attracting great art collectors like Michael Xufu Huang @michaelxufuhuang. Who prides himself as being the biggest collector of her work specially from her “Perfection and Excellence” series. She has shown in such as galleries as Headquarters in Zurich, New Galerie in Paris. James Fuentes Gallery in New York City. Her work deals with issues of class, gender, and sexuality. Ulman is particularly interested in middlebrow aesthetics.
The same year Ulman started “Excellences & Perfections”, a four-month performance on her Instagram account. Through her posts, Ulman fabricated a fictional character whose story unfolded in three different episodes presenting her acting as three different personas: a ‘cute girl’, then a ‘sugar babe’ and finally a ‘life goddess’. “The idea was to bring fiction to a platform that has been designed for supposedly “authentic” behavior, interactions and content. The intention was to prove how easy an audience can be manipulated through the use of mainstream archetypes and characters they’ve seen before.”Ulman’s Instagram selfies were mainly taken sneaking into hotels and restaurants in Los Angeles and posted as if they documented her real life.
